How important is your online reputation?

What information comes up when people Google you? Before the internet, and Google in particular, it was relatively easy for a person or company to get away with defamation. All you had to do was change your location or company name and you could start all over again without anyone needing to know about your […]

Gambling companies can now advertise on Google Ads

Google has until recently been silent about advertising for gaming companies on Google’s platforms after the introduction of the Swedish gaming license. The launch is now imminent. Google has recently released information regarding Gambling advertising in Sweden. As of April 29, 2019, gambling companies with a Swedish gambling license will be able to apply for […]

Search engine optimization in the betting segments

How to do search engine optimization in the betting niche? This is a guest post by Petter Hedman, who runs, among other things, within betting and sports betting. Today I will talk about SEO in betting and sports betting. There are few niches on Swedish Google that are tougher than the betting niche. Casino, travel and […]

What is important right now?

This is a question I have started to ask myself more and more often. When everyone is too busy playing Pokemon Go, or watching their “friends” play Pokemon Go on their Facebook feeds, we never have the time to ask that question. Because it’s time you’re always talking about. Too busy getting to the future, […]

Google cleaning and reputation management on the Internet

Search engine cleaning – What is it and how do you do it? Today I will try to explain what Google cleaning, or search engine cleaning is and why it is often important to do it. I will also give tips on what you can do to get as good control of your name or […]

What prevents your own development?

Being a salesperson is one of the most mentally stressful jobs. Regardless of their level, all salespeople have different internal obstacles that stand in the way of their success. Although the conditions may be different, the feeling of resistance is the same. You feel resistance every time you should do something, so you tend to […]

How to become a better salesperson?

There are many ways to become a better salesperson. In my opinion you have sales in you, some are just better than others at bringing it out. People often ask me “What do you really say that makes you sell” It’s crazy that there are so many people who still can’t see the whole depth. […]


If you listen to most sales coaches today, they often agree that the best sales methodology consists of a good needs analysis and asking a lot of questions, especially open questions that make the customer talk a lot. What they forget to mention is that there is a paradox. What often happens when you only […]